What TopSEOs Rankings Tell Us About the Internet Marketing Industry
Just by glancing at TopSEOs rankings, without even exploring them deeply, it is possible to learn a number of interesting things about the Internet marketing industry. The said TopSEOs rankings are released, regularly, by a research firm which has made it its business to establish who the best service providers in the various Internet marketing niches are, and to let the general public know them. According to the firm’s website, the TopSEOs rankings are merit-based, with the main criteria used in ranking the Internet marketing firms being mostly that of ‘client satisfaction.’
But as noted earlier, there are several things about the Internet marketing industry as a whole you can learn just by glancing at the said TopSEOs rankings. Among those things you get to learn this way include the facts:
1. That the Internet marketing industry is an extremely competitive one: the first testimony from TopSEOs rankings, in this regard, is simply in the number of companies ranked. You open up the US edition of the rankings for instance, and the first thing you note is that there are so many SEO companies in the US – fighting for a piece of the Internet marketing pie. But if you feel that the many SEO companies in the US are on account of the fact that the US is also a relatively big country, you only need to open the UK and Australian TopSEOs editions, since both are relatively small countries and you come to realize that this is a fiercely competitive industry. It doesn’t help matters that the most mouthwatering of clients are already apparently nabbed by these top SEOs (according to the ‘clients’ listing feature of TopSEOs rankings). But this doesn’t mean that the situation is altogether hopeless for smaller emerging SEO companies, because there is still the possibility of getting work from the ‘bigger fish’ on subcontract basis.
2. That people are making real money through Internet marketing: there is this widely held notion by some people that Internet marketing is all about those scam-like affiliate marketing programs, whose ranks are filled with home-based hobbyist marketers. There are many of us who believe that the most that can be made through Internet money is ‘just a little money to finance our coffee habits.’ But a glance at the ‘revenues’ column in the TopSEOs rankings instantly dispels this notion. You come to realize that Internet marketing is in fact a billion-dollar industry. Most of the top firms in the TopSEOs rankings have revenues in tens of millions, and that is definitely not loose change for coffee. There is real money to be made in Internet marketing, and TopSEOs rankings clearly show this.
3. That the Internet marketing industry is a truly dynamic one: if you make a habit of looking at TopSEOs regularly, that is the conclusion you will soon come to. For instance, you will come to realize that unlike many other industries, where certain top names are the perpetual industry leaders, the Internet marketing industry is always in a state of flux. Simply put, the list of top firms keeps on changing – which is the ultimate sign of a dynamic industry.
Filed under: SEO on February 5th, 2011 | Comments Off